Hi! I’m Heather.

UX Researcher driving product decisions through mixed-methods insights & measurement

I lead end‑to‑end research that helps teams make confident decisions in complex product environments. My work blends qualitative depth with quantitative rigor to bring clarity, prioritize what matters, and enable measurable impact across domains such as financial planning, work management, and emerging AI‑supported tools.

 

See selected work below ⇣

  • Landing Page (2023-2025)

    There’s so much to do! What deserves my attention?

    Literature Review, Concept Test, Wizard of Oz, Survey, Benchmarking

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  • Signature Hub (2025)

    Who still needs to sign all these documents?

    Concept Test, Task-Based Test, Statistical Comparisons

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  • Compensation Tracking (2023)

    How much money can I expect next month given my sales?

    1:1 Interviews, Concept Testing, Usability Testing

    Learn More

⭐️ Focus Areas

  • End‑to‑end research strategy in ambiguous product spaces

  • Translating qualitative insight and quantitative data into decisions

  • Partnering cross‑functionally to resolve prioritization and tradeoffs

  • Measuring impact and refining strategy post‑launch

 

🎯 Research Methods

I select methods based on the decision at hand, drawing from qualitative and quantitative approaches across discovery, validation, and measurement. Examples include:

  • Interviews & Contextual Inquiry

  • Concept & Usability Testing

  • Surveys & Benchmarking